All Segments

Discover real estate market segments by price range

Affordable

Tier E

MX$0 – $1.0M MXN MXN Β· $0 – $55,000 USD

Local families and tourism industry workers seeking their first home. Predominantly Mexican buyers using INFONAVIT or FOVISSSTE financing.

9 localities

Starter

Tier D

$1.0M MXN – $1.8M MXN MXN Β· $55,000 – $97,000 USD

Young professional couples and growing families. Mix of local buyers and some buyers from other Mexican states seeking affordable vacation homes.

10 localities

Traditional

Tier C

$1.8M MXN – $2.5M MXN MXN Β· $97,000 – $139,000 USD

Established middle class, professionals, and small business owners. First appearance of foreign buyers (Canadian and American retirees) seeking retirement homes.

13 localities

Mid-Range

Tier B

$2.5M MXN – $3.3M MXN MXN Β· $139,000 – $181,000 USD

High-income professionals and Mexican entrepreneurs. Foreign buyers seeking vacation rental investments. 60/40 Mexican/foreign buyer mix.

14 localities

Residential

Tier A

$3.3M MXN – $4.0M MXN MXN Β· $181,000 – $222,000 USD

High net-worth families seeking primary or second homes. 50/50 Mexican/foreign buyer mix. American buyers predominate among foreigners.

12 localities

Premium

Tier S

$4.0M MXN – $12.0M MXN MXN Β· $222,000 – $667,000 USD

Sophisticated investors and high-profile second-home buyers. Predominantly American and Canadian (65%). Interest in ocean-view properties and resort amenities.

13 localities

Luxury

Tier L

$12.0M MXN – $22.0M MXN MXN Β· $667,000 – $1.2M USD USD

Ultra high-net-worth individuals (UHNWI), Fortune 500 CEOs and executives. 75% international buyers. Seeking beachfront properties, golf residences, and penthouses in exclusive developments.

9 localities

Elite

Tier Elite

$22.0M MXN – + MXN Β· $1.2M USD – + USD

Billionaires, celebrities, and global ultra-elite. 85% international buyers. Seeking private villas with beach access, properties in ultra-luxury gated communities like Four Seasons and St. Regis.

8 localities